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A quick primer on using Common Backlinks Tool

The Common Backlinks Tool (CBLT) helps you find link prospects by looking at where your competitors are getting their links from in common.

By using the common backlink link building strategy, you can improve your organic search rankings significantly. CBLT helps you understand what your competitors have in common.

If we look at this highly simplified diagram we can see that A to H are link sources and 1, 2 and 3 are three competitors:

In the diagram both A and F have links to all three competitors, the other link sources don’t. This means that A and F are the common backlinks for these three competitors.

Those common backlinks could help your rankings big time if you acquire a link there, too.

Quickly find and analyze your competitors link profile

You can quickly find your competitors by using the ‘Find Competing Pages’ feature and searching for your chosen keyword. You can then choose the language, search engine country and decide if you want to look for pages or domains. You can enter up to 50 URLs and of course, you can also do this manually either one by one or pasting them from a list.

Get a quick overview of the metrics of the common backlinks

The histogram shows the common backlinks of your competitors and groups them according to the strength of the commonality and the chosen metrics. This makes it easy to decide how to prioritize further analysis. In the above example, you may decide to begin looking at the common links that have a Power*Trust = 8-12.

Quickly spot commonality with the results matrix

The common links can be seen as a number in the Co# column and are also represented by the points in the matrix. Clicking on the points in the matrix will launch a QBL , showing the backlinks to the entered domain. You should try to get similar backlinks to these.

If you wish to see more metrics for a detailed competitor backlink analysis, you can run the CBLT in Detail mode and select which metrics are important to you.